Brief

I was tasked with creating an advertisement campaign for a 1-800 number where I chose the National Domestic Violence Hotline as my foundation. I wanted to focus more on the emotional side of domestic violence rather than the physical since that’s what people first think of. I also wanted to showcase the peace someone would feel after they called the number for help which is where my slogan “Return to Peace” originated.

For the locations of the advertisements, I wanted to place them somewhere where victims could see them and their abuser not suspect anything. With that in mind, I chose to place my advertisements in magazines, a bus stop, and a website.

2022 Silver Addy Award Winner